Search results for "transmedia consumption experience"
showing 2 items of 2 documents
Mesure du transport narratif dans le contexte d’une expérience de consommation transmédia
2018
This research offers a French narrative transportation scale measuring the experience of transmedia devices in the arts and cultural field. First, based on a literature review of the definition and measure of narrative transportation, a new scale is presented and defended. Second, a qualitative study is conducted. The dimensions of narrative transportation are confirmed and items are generated to measure it. Results from factorial analysis leading to a reliable and valid scale of narrative transportation lived by the cultural consumer through the use of a transmedia device are presented.
The explanatory variables of narrative transportation and consumer engagement with a transmedia consumption experience
2019
International audience; Professionals in the cultural sector are increasingly designing transmedia narrative devices. By that new strategy, they expect to increase cultural consumption and attendance. Considering the central role of the narrative transportation during the transmedia experience, this article presents results about six anticipated antecedents of this process experienced by users of a transmedia device that combines digital and physical elements, and deals with the heritage history of a French province. The six variables tested are gender, age, level of education (to describe the socio-demographic profile), geographical proximity (to proxy the familiarity with the topic and co…